First step Twitter

A lot of the local marketing mobile tools have Twitter feeds embedded in them. For those of you have been in a cave for the last 3 years Twitter is a micro blogging tool that allows 140 character posts.
Time to set up a twitter account, go to Twitter and set up an account. Use your company name in the user name section you will probably find that you company name isn't taken. If it is try and work you name and company name into a usable twitter name. There is a limit to the length, so there might be a little challenge for you there.
When you have setup an account edit you profile. Add an image, your location, web page and a little Bio about you and your company. Don't make it to long just find some keywords for your business and what you do. This is important make sure you add a picture of yourself not your company logo or the outside of your business. Local marketing mobile is all about creating a connection with your customer. One import part of creating your connection with you customers is giving your business a face. Yes your face don't get a model in. Just to prove a point. local_mmobile

No models here 

Now here is the trick with your twitter account. People don't want to know what you had for breakfast. (Unless its from your deli and you want to promote it) or what colour shirt you are thinking of buying. Do not fall into the trap of banal updates. You want to post things that are of use to people and inform them about you and your business. Make a list of what you want to get across and split it up into 140 chars. Doing this will focus you mind and your vision. Save these somewhere and just reguarly post.
When you are organised like this your twitter account will give value to your clients.


Next we will have a look at how your new twitter account intergrates with you local mobile marketing.

Regards Nick.

Going Local

Using the fast growing world of mobile marketing to position your business localy is what this blog is all about.
I am going to cover adding you business to the local marketing tools. Google Local, Yelp, foursquare, twitter and facebook. Also any other marketing tools that I have forgotten to mention or have yet to research.

When the Internet hit the big time it was all about going global and marketing your business to the world. This is no bad thing but as the smart phone revolution has taken hold, they are being used to find out what is going on where you are.
This market is currently being used by the early adopters but is taking off quickly so the time is now to get on board.

Having a smart phone you add the geographical location to the search. So its a very powerful tool for your local business. To be seen on a smart phone you have to do a few things which I will cover in upcoming posts.

I do hope you follow my blogs and they help you get more people through your business doorway.

Regards

Nick.